The consulting industry is fiercely competitive and nets between $130B and $150B a year. In fact, professional consultants earn more money than many lawyers, doctors and other professionals. 

Offering free consultations is a common way for a software consultant to seize new accounts. But is there a red flag where a consultant may be giving away too many services for free? The worst scenario for a professional software consultant is to offer free services to the client and then never hear from them again once they no longer need their help. 

Although having the best intentions, many people will waste a consultant's time (i.e., client ignores or rejects any suggested approaches or solutions given by the consultant and seek the services of someone who will do it cheaper or will attempt to do it themselves). Small business owners especially can be challenging to work with. Some clients have a tendency to jump into projects before having adequate resources to finish what they have started, decide to go in a different direction midstream, while others simply don't want to spend any money when getting professional services. It's hard to believe, but some clients actually expect to receive free services for life. To counteract this notion, a software consultant can draw the line by offering free services within a promotional time frame and then begin charging a fee for services rendered after that time.

A good indicator of what a client's true intentions are is to monitor their activity within a specified period to see if their consultation activity bears fruit in the form of a contract. One big red flag is non-commitment on the part of the client. If they seem indecisive or vague about what they want it may be time to move on. Although there are times when a free consultation results in a paying client years later, who can wait that long? 

Less of Your Time is Wasted When You're Upfront

After being burned, some professional software consultants no longer give free consulting. They find that clients are much more willing to follow their advice when they have paid something. In order to close an account, a happy medium can be agreed upon by both parties involved as a way to build a long term relationship with highly qualified prospects. 

A software consultant's work, knowledge, skills and time are valuable. They can offer a potential client general solutions instead of addressing specific challenges. If a specific topic of discussion, troubleshooting session or other issue needs to be addressed, the consultant can inform the client of any upfront costs to receive a particular service if they need further assistance. Really, a free software consultation (if one is given) should be presented in a very similar way someone would hand out samples of a product at a grocery store. A professional consultant ideally wants clients to see how they can benefit using their services on a trial basis with a pitch leading to more extensive services which would only be available if they sign a contract with their firm. 

 Red Flags

I suspect that many of you are familiar with the term "hard coding a value" whereby the age of an individual or their location is written into the condition (or action) of a business rule (in this case) as shown below:

if customer.age > 21 and customer.city == 'denver'

then ...

Such coding practices are perfectly expectable provided that the conditional values, age and city, never change. They become entirely unacceptable if a need for different values could be anticipated. A classic example of where this practice occurred that caused considerable heartache in the IT industry was the Y2K issue where dates were updated using only the last 2 digits of a four digit number because the first 2 digits were hard-coded to 19 i.e. 1998, 1999. All was well provided that the date did not advance to a time beyond the 1900’s since no one could be certain of what would happen when the millennia arrived (2000). A considerably amount of work (albeit boring) and money, approximately $200 billion, went into revising systems by way of software rewrites and computer chip replacements in order to thwart any detrimental outcomes. It is obvious how a simple change or an assumption can have sweeping consequences.

You may wonder what Y2K has to do with Business Rule Management Systems (BRMS). Well, what if we considered rules themselves to be hard-coded. If we were to write 100s of rules in Java, .NET or whatever language that only worked for a given scenario or assumption, would that not constitute hard-coded logic? By hard-coded, we obviously mean compiled. For example, if a credit card company has a variety of bonus campaigns, each with their own unique list of rules that may change within a week’s time, what would be the most effective way of writing software to deal with these responsibilities?

Programmers often tend to be sedentary people. Sitting in a chair and pressing keys, testing code, and planning out one logical step-wise strategy after another to get the computer to process data the way you want it to is just what life as a programmer is all about. But, is being too sedentary hindering a programmers max potential? In other words, will getting up, moving around, and getting the blood pumping make us better programmers? To answer this question more efficiently, we will need to consider the impact of exercise on various aspects of programming.

Alertness And Focus

It is no surprise that working up a sweat makes the mind wake up and become more alert. As the blood starts pumping, the body physically reacts in ways that helps the mind to better focus. And improving our focus might make us better programmers in the sense that we are more able to wrap our mind around a problem and deal with it more efficiently than if we feel sluggish and not so alert. However, improving one's focus with exercise can be augmented by taking such vitamins as B6, Coleen, and eating more saturated fats rather than so many sugars. Exercise alone may be a good start, but it is important to realize that the impact of exercise on overall focus can be enhanced when combined with other dietary practices. However, it never hurts to begin a day of programming with fifteen minutes of rigorous workout to give the mind a little extra push.

Increase In Intellect

Does exercise cause a programmer to become a smarter programmer? This is perhaps a trickier question. In some sense, it might seem as if exercise makes us more intelligent. But, this may be more because our focus is sharper than because of any increase in actual knowledge. For example, if you don't know how to program in Python, it is highly doubtful that exercising harder will all of a sudden transfer such insights directly to your brain. However, exercise might have another indirect impact on a programmer’s intellect that will help them to become a better programmer. The more a person exercises, the more stamina and energy they will tend to have, as compared to programmers who never exercise all that much. That additional energy and stamina might help a programmer to be able to push themselves to learn things more efficiently, simply because they aren't getting tired as much as they study new languages or coding techniques. If you have more energy and stamina throughout the day, you will likely be more productive as a programmer as well. Greater productivity can often make one program better simply because they actually push themselves to finish projects. Other programmers who do not exercise on a regular basis may simply lack the energy, stamina, and motivation to follow through and bring their programming projects to completion.

Memory

The ability to remember things and recall them quickly is key to being an efficient programmer. Getting up and getting real exercise may be central to making sure that one does not lose control of these cognitive abilities. According to the New York Times, article, Getting a Brain Boost Through Exercise, recent research studies on mice and humans have shown that, in both cases, exercise does in fact appear to promote better memory function as well as other cognitive factors like spacial sense. (1) Consequently, if a person intends to be a programmer for a long time and wants their mind to be able to remember things and recall them more easily, then exercise may need to become an essential part of such a programmer's daily routine.

As much as one might want to resist the need for exercise and be sedentary programmers, the simple fact is that exercise very well could improve our ability to program in numerous ways. More importantly, exercise is critical to improving and maintaining good health overall. Even if a person does not have much time to get up and move around during the day, there are exercises that one can do while sitting, which would be better to do than no exercise at all.

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