JUnit, TDD, CPTC, Web Penetration Training Classes in Fort Worth, Texas

Learn JUnit, TDD, CPTC, Web Penetration in Fort Worth, Texas and surrounding areas via our hands-on, expert led courses. All of our classes either are offered on an onsite, online or public instructor led basis. Here is a list of our current JUnit, TDD, CPTC, Web Penetration related training offerings in Fort Worth, Texas: JUnit, TDD, CPTC, Web Penetration Training

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Another blanket article about the pros and cons of Direct to Consumer (D2C) isn’t needed, I know. By now, we all know the rules for how this model enters a market: its disruption fights any given sector’s established sales model, a fuzzy compromise is temporarily met, and the lean innovator always wins out in the end.

That’s exactly how it played out in the music industry when Apple and record companies created a digital storefront in iTunes to usher music sales into the online era. What now appears to have been a stopgap compromise, iTunes was the standard model for 5-6 years until consumers realized there was no point in purchasing and owning digital media when internet speeds increased and they could listen to it for free through a music streaming service.  In 2013, streaming models are the new music consumption standard. Netflix is nearly parallel in the film and TV world, though they’ve done a better job keeping it all under one roof. Apple mastered retail sales so well that the majority of Apple products, when bought in-person, are bought at an Apple store. That’s even more impressive when you consider how few Apple stores there are in the U.S. (253) compared to big box electronics stores that sell Apple products like Best Buy (1,100) Yet while some industries have implemented a D2C approach to great success, others haven’t even dipped a toe in the D2C pool, most notably the auto industry.

What got me thinking about this topic is the recent flurry of attention Tesla Motors has received for its D2C model. It all came to a head at the beginning of July when a petition on whitehouse.gov to allow Tesla to sell directly to consumers in all 50 states reached the 100,000 signatures required for administration comment. As you might imagine, many powerful car dealership owners armed with lobbyists have made a big stink about Elon Musk, Tesla’s CEO and Product Architect, choosing to sidestep the traditional supply chain and instead opting to sell directly to their customers through their website. These dealership owners say that they’re against the idea because they want to protect consumers, but the real motive is that they want to defend their right to exist (and who wouldn’t?). They essentially have a monopoly at their position in the sales process, and they want to keep it that way. More frightening for the dealerships is the possibility that once Tesla starts selling directly to consumers, so will the big three automakers, and they fear that would be the end of the road for their business. Interestingly enough, the big three flirted with the idea of D2C in the early 90’s before they were met with fierce backlash from dealerships. I’m sure the dealership community has no interest in mounting a fight like that again. 

To say that the laws preventing Tesla from selling online are peripherally relevant would be a compliment. By and large, the laws the dealerships point to fall under the umbrella of “Franchise Laws” that were put in place at the dawn of car sales to protect franchisees against manufacturers opening their own stores and undercutting the franchise that had invested so much to sell the manufacturer’s cars.  There’s certainly a need for those laws to exist, because no owner of a dealership selling Jeeps wants Chrysler to open their own dealership next door and sell them for substantially less. However, because Tesla is independently owned and isn’t currently selling their cars through any third party dealership, this law doesn’t really apply to them. Until their cars are sold through independent dealerships, they’re incapable of undercutting anyone by implementing D2C structure.

There has been and continues to be a plethora of observational studies by different researchers in the publishing industry focused on how e-books have affected hard-copy book sales. Evidence from these studies has indicated that there is a significant and monumental shift away from hard-copy books to e-books.[1]These findings precipitate fears that hard-copy books might become more expensive in the near future as they begin to be less available.  This scenario could escalate to the point where only collectors of hard-copy books are willing to pay the high price for ownership.

The founder of Amazon, Jeff Bezos, made a statement in July 2010 that sales of digital books had significantly outstripped U.S. sales of hard-copy. He claimed that Amazon had sold 143 digital books for its e-reader, the Kindle, for every 100 hard-back books over the past three months. The pace of this change was unprecedented;  Amazon said that in the four weeks of June 2010, the rate of sales had reached 180 e-books for every 100 hard-backs sold. Bezos said sales of the Kindle and e-books had reached a "tipping point", with five authors including Steig Larsson, the writer of Girl with a Dragon Tattoo, and Stephenie Meyer, who penned the Twilight series, each selling more than 500,000 digital books.[2] Earlier in July 2010, Hachette said that James Patterson had sold 1.1m e-books to date.

According to a report made by Publishers Weekly, for the first quarter of 2011, e-book sales were up 159.8%; netting sales of $233.1 million. Although adult hard-cover and mass market paperback hard-copies had continued to sell, posting gains in March, all the print segments had declined for the first quarter with the nine mass market houses that report sales. Their findings revealed a 23.4% sales decline, and that children’s paper-back publishers had also declined by 24.1%.[3] E-book sales easily out-distanced mass market paperback sales in the first quarter of 2011 with mass market sales of hard-copy books falling to $123.3 million compared to e-books’ $233.1 million in sales.

According to .net sales report by the March Association of American Publishers (AAP) which collected data and statistics from 1,189 publishers, the adult e-Book sales were $282.3 million in comparison to adult hard-cover book sales which counted $229.6 million during the first quarter of 2012. During the same period in 2011, eBooks revenues were $220.4 million.[4] These reports indicate a disconcerting diminishing demand for hard-copy books.

Social marketing firm Buddy Media is being bought out by Salesforce.com in a $689 million stock and cash deal. The transaction will close Oct. 31 (the end of the third fiscal quarter).

Among its 1,000 customer, Buddy Media includes the companies ofFord, Hewlett-Packard and Mattel. Thanks to its capabilities of sending targeted marketing content through YouTube, LinkedIn and Facebook, Salesforce.com will build on the monitoring technology in social media through its recent Radian6 purchase.

According to Salesforce.com CEO Marc Benioff, the Marketing Cloud leadership will enable the company to take advantage of the massive opportunity within the next five years.

The purchase is arriving on the heels of rival Oracle’s buyout of Virtue, who is the competitor to Buddy Media.

 Unlike traditional online courses that charge a fee, limit enrollment and provide credit or certification, Moocs (massive open online courses) are usually free or low cost and can host hundreds of  thousands global participants.  Although MOOC have been around for years in the form of collective techie learning gatherings, participation in 2012 has ballooned at a rapid pace likened to FaceBook in its heyday.  According to The Year of the MOOCarticle in the New YorkTimes, edX, a nonprofit start-up backed by Harvard and MIT, had 370,000 registrants in the fall of its first official courses. This paled in comparison to the amount of students that Courseraattained in its first year of online learning opportunities, 1.7 million!

Will MOOCs Replace education as we know it?

Like any new trend, massive participation in online classes has its challenges. Lynda Weinman has ample experience when pointing out that they are by no means a replacement for formal education.  As a former digital animator, special effects designer and classroom college teacher, Linda paved the path for an earlier version of MOOC education in the mid 90’s when she founded Lynda.comas an aide to her own students. Over four million students and 2,200 courses later she’s confident when clarifying that many of the collegespartnered with Lynda.com use the tutorials as added features to their existing courses.  When asked in an interview with ReadWriteBuilders, if high technical companies look at online programs in terms of advancement as a supplement to traditional education or as a way for people to further their careers, Lynda feels that “it’sjust one example of something that you can do to enhance your attractiveness to potential employers. But [it’s also important to have] a portfolio and body of work, references that actually work out, showing that you had success in the past.”

MOOC Benefits:

Tech Life in Texas

Austin may be considered the live music capital of the world but the field of technology is becoming the new norm in the The Lone Star State. Home to Dell and Compaq computers, there is a reason why central Texas is often referred to as the Silicon Valley of the south. It?s rated third on the charts of the top computer places in the United States with a social learning and training IT atmosphere. Adding the fact that Austin offers fairly inexpensive living costs for students, software developers may take note as they look to relocate.
Being ignorant is not so much a shame, as being unwilling to learn. ~ Benjamin Franklin
other Learning Options
Software developers near Fort Worth have ample opportunities to meet like minded techie individuals, collaborate and expend their career choices by participating in Meet-Up Groups. The following is a list of Technology Groups in the area.
Fortune 500 and 1000 companies in Texas that offer opportunities for JUnit, TDD, CPTC, Web Penetration developers
Company Name City Industry Secondary Industry
Dr Pepper Snapple Group Plano Manufacturing Nonalcoholic Beverages
Western Refining, Inc. El Paso Energy and Utilities Gasoline and Oil Refineries
Frontier Oil Corporation Dallas Manufacturing Chemicals and Petrochemicals
ConocoPhillips Houston Energy and Utilities Gasoline and Oil Refineries
Dell Inc Round Rock Computers and Electronics Computers, Parts and Repair
Enbridge Energy Partners, L.P. Houston Transportation and Storage Transportation & Storage Other
GameStop Corp. Grapevine Retail Retail Other
Fluor Corporation Irving Business Services Management Consulting
Kimberly-Clark Corporation Irving Manufacturing Paper and Paper Products
Exxon Mobil Corporation Irving Energy and Utilities Gasoline and Oil Refineries
Plains All American Pipeline, L.P. Houston Energy and Utilities Gasoline and Oil Refineries
Cameron International Corporation Houston Energy and Utilities Energy and Utilities Other
Celanese Corporation Irving Manufacturing Chemicals and Petrochemicals
HollyFrontier Corporation Dallas Energy and Utilities Gasoline and Oil Refineries
Kinder Morgan, Inc. Houston Energy and Utilities Gas and Electric Utilities
Marathon Oil Corporation Houston Energy and Utilities Gasoline and Oil Refineries
United Services Automobile Association San Antonio Financial Services Personal Financial Planning and Private Banking
J. C. Penney Company, Inc. Plano Retail Department Stores
Energy Transfer Partners, L.P. Dallas Energy and Utilities Energy and Utilities Other
Atmos Energy Corporation Dallas Energy and Utilities Alternative Energy Sources
National Oilwell Varco Inc. Houston Manufacturing Manufacturing Other
Tesoro Corporation San Antonio Manufacturing Chemicals and Petrochemicals
Halliburton Company Houston Energy and Utilities Energy and Utilities Other
Flowserve Corporation Irving Manufacturing Tools, Hardware and Light Machinery
Commercial Metals Company Irving Manufacturing Metals Manufacturing
EOG Resources, Inc. Houston Energy and Utilities Gasoline and Oil Refineries
Whole Foods Market, Inc. Austin Retail Grocery and Specialty Food Stores
Waste Management, Inc. Houston Energy and Utilities Waste Management and Recycling
CenterPoint Energy, Inc. Houston Energy and Utilities Gas and Electric Utilities
Valero Energy Corporation San Antonio Manufacturing Chemicals and Petrochemicals
FMC Technologies, Inc. Houston Energy and Utilities Alternative Energy Sources
Calpine Corporation Houston Energy and Utilities Gas and Electric Utilities
Texas Instruments Incorporated Dallas Computers and Electronics Semiconductor and Microchip Manufacturing
SYSCO Corporation Houston Wholesale and Distribution Grocery and Food Wholesalers
BNSF Railway Company Fort Worth Transportation and Storage Freight Hauling (Rail and Truck)
Affiliated Computer Services, Incorporated (ACS), a Xerox Company Dallas Software and Internet E-commerce and Internet Businesses
Tenet Healthcare Corporation Dallas Healthcare, Pharmaceuticals and Biotech Hospitals
XTO Energy Inc. Fort Worth Energy and Utilities Gasoline and Oil Refineries
Group 1 Automotive Houston Retail Automobile Dealers
ATandT Dallas Telecommunications Telephone Service Providers and Carriers
Anadarko Petroleum Corporation Spring Energy and Utilities Gasoline and Oil Refineries
Apache Corporation Houston Energy and Utilities Gasoline and Oil Refineries
Dean Foods Company Dallas Manufacturing Food and Dairy Product Manufacturing and Packaging
American Airlines Fort Worth Travel, Recreation and Leisure Passenger Airlines
Baker Hughes Incorporated Houston Energy and Utilities Gasoline and Oil Refineries
Continental Airlines, Inc. Houston Travel, Recreation and Leisure Passenger Airlines
RadioShack Corporation Fort Worth Computers and Electronics Consumer Electronics, Parts and Repair
KBR, Inc. Houston Government International Bodies and Organizations
Spectra Energy Partners, L.P. Houston Energy and Utilities Gas and Electric Utilities
Energy Future Holdings Dallas Energy and Utilities Energy and Utilities Other
Southwest Airlines Corporation Dallas Transportation and Storage Air Couriers and Cargo Services

training details locations, tags and why hsg

A successful career as a software developer or other IT professional requires a solid understanding of software development processes, design patterns, enterprise application architectures, web services, security, networking and much more. The progression from novice to expert can be a daunting endeavor; this is especially true when traversing the learning curve without expert guidance. A common experience is that too much time and money is wasted on a career plan or application due to misinformation.

The Hartmann Software Group understands these issues and addresses them and others during any training engagement. Although no IT educational institution can guarantee career or application development success, HSG can get you closer to your goals at a far faster rate than self paced learning and, arguably, than the competition. Here are the reasons why we are so successful at teaching:

  • Learn from the experts.
    1. We have provided software development and other IT related training to many major corporations in Texas since 2002.
    2. Our educators have years of consulting and training experience; moreover, we require each trainer to have cross-discipline expertise i.e. be Java and .NET experts so that you get a broad understanding of how industry wide experts work and think.
  • Discover tips and tricks about JUnit, TDD, CPTC, Web Penetration programming
  • Get your questions answered by easy to follow, organized JUnit, TDD, CPTC, Web Penetration experts
  • Get up to speed with vital JUnit, TDD, CPTC, Web Penetration programming tools
  • Save on travel expenses by learning right from your desk or home office. Enroll in an online instructor led class. Nearly all of our classes are offered in this way.
  • Prepare to hit the ground running for a new job or a new position
  • See the big picture and have the instructor fill in the gaps
  • We teach with sophisticated learning tools and provide excellent supporting course material
  • Books and course material are provided in advance
  • Get a book of your choice from the HSG Store as a gift from us when you register for a class
  • Gain a lot of practical skills in a short amount of time
  • We teach what we know…software
  • We care…
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Interesting Reads Take a class with us and receive a book of your choosing for 50% off MSRP.